The rise of social media as an economic market in which their user can thrive is no longer just a possibility, but a fact. In this new electronic ecosystem, there’s an increasing demand for content, especially since the appearance of the novel COVID-19 pandemic. With quarantine more and more people are stuck at home with nothing else to do but browse the internet, looking for different ways to entertain themselves. Whether it would be scrolling through images, and posts, watching videos, or streaming, this demand for content becomes a huge business opportunity for the creators.
Video content is the most widely consumed, with the biggest platforms being TikTok for short videos, Youtube for video content, and Twitch for live streaming content. Everyone has seen de Ninja, Pewdiepie, and D’Amelio’s success stories. But the flash and millions of views are not as easy to get as it seems. Making a video content creation profitable business can be hard since there are a series of factors that are away from your control and the landscape is so overcrowded.
Get noticed (and do it quickly)
In order to be found by the mainstream audience to strike a viral hit, once you produce a piece that is seen by millions of people, the algorithms of these platforms will make you pop up on recommended pages way more often. A way of ensuring this big hit, taking the matter into your own hands, is to use a youtube view bot. The companies that provide these view bot services are able to bring in a lot of views to your content in video or live streaming format. Once you’re riding the wave, just the next steps to consolidate your channel as a successful business.
Study the market
Most people seem to assume that all it takes to make it on these platforms is a camera and a fake, lousy, and over-the-top performance persona. While this might have been the case for some Youtube stars you need to know that there is plenty of loud and in-your-face content out there. You need to study the markets; you will have better chances by finding a niche in which to make content. The recent success story of the YouTuber Dream, which rose to 10 million subscribers practically overnight is a resounding testimony of the importance of preparing and having a clear differentiated plan for your channel.
Make fresh content
Following your preparation process, you will notice what’s being made, what’s popular, and what people want inside the platform, and develop a slightly renewed version of it. By doing this you can increase YouTube shares and your chances of showing in the recommendations of other popular videos in this genre, and also being different enough you will be able to grow an interested and dedicated audience.
Develop your channel as a personal brand
People find you for the content but stay for the personality. Finding ways of differentiating yourself from the other resounding personalities, and building likeness and empathy bridges with your audience are the biggest part of the success of your endeavor.
By having a dedicated fan base (It doesn’t have to be in the billions, studies show that having one thousand users committed to buying what you produce is enough to thrive economically) you allow yourself to diversify revenue streams, the content is not the only part of the business, cultivating a personal brand you can also offer:
- Merchandising
- Live events/Shows/Gameshows
- Perks
- Monthly loot subscription services
- Social media consulting
- Apparel
- Videogames
Don’t go stale
The biggest players in these platforms all have something in common: consistency. Once you have found eyes that will consume your content is vital to keep those eyes interested as long as you can. If something works, a particular, game, subject, or theme, milk it dry but don’t tie yourself to it. The success stories of the newer generations stars like the after-mentioned Dream or TheDonato characterize using the trendy games and subjects as a temporary platform to bring more people towards their channel and persona, not just staying in what worked the first time and falling off quickly into irrelevancy.
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