The usage of catalogues began in the late 1800s, but it wasn't really popular until the late 1900s. It took almost a hundred years for marketing professionals to fully understand the benefits of a product/service catalogue.
Over time, businesses realised that catalogues still have a vital role to play in the marketing process. Even in today's digital world, where content is the king, catalogues reclaimed their popularity. Catalogues are not just printed pieces of paper; they could be in digital form and are customised and sent to customers.
The case is similar for booklets, and they are now an unavoidable marketing tool in business. Many printing firms have catalogues and booklet sales going up as almost all brands require a catalogue or booklet of their product. Some companies choose these marketing tools and succeed in doing so.
How do companies use these printed items to improve their business?
1. It shows the organisation's identity
The booklet or catalogue is your opportunity to let your potential clients and customers know about your business and the product and services you offer.
You can include your company's history, facts and details of the future plans in it. The customers can understand your position in the business world and market share through graphs and statistics. You can pretty much include anything that will elevate the brand's image in people's minds.
2. Indicates professionalism
The exchange of business cards is a good gesture, whether it is for your clients, customers, or business partners. But, the cards don't have enough information about your company. However, a booklet will have all of this information, and it could make an impression on the person reading it. The booklet will make them understand about your product without any enquiry or email. The person could be your future client or business partner.
3. A speech without actually speaking
The persuasion technique is very good for attracting new customers and clients. But, with a catalogue or booklet, you are giving the audience the option to observe and read the things they like at the time they want. It is sometimes a better way of communicating the information to people who don't like listening to the speeches at a conference or event.
4. Catalogues & booklets stay
The possibility of a person reading the booklets and catalogues immediately after receiving them is about 50%. But, the possibility of him taking the booklet with him is high. And when the booklet reaches his home, the booklet is exposed to the people in the household.
An effective catalogue or booklet increases the chance of a person buying your product.
5. Networking
When your team goes to an event, especially a networking event, having a booklet or catalogue will make a huge difference in getting the clients or customers you want.
You can give your business cards or website address, but the likelihood of people making an effort of typing that URL and surfing the internet for your website is very low. And they may end up looking at another website.
A booklet is more immediate and doesn't allow your potential customers or clients to jump to another business as quickly as they can while browsing.
These are five solid reasons why booklet sales are always up. And businesses are waking up to the fact that these booklets and catalogues are still valuable even after everything went digital.
